Learning & Research Series

The way websites are built is being transformed. Generative AI can accelerate coding by 35–45%, and by 2030, up to 45% of engineering output may be automated. Low-code and no-code platforms are expected to power over 70% of new enterprise apps by 2025, opening up development opportunities to non-coders. Hyper-personalization engines can boost revenue 5–15%, and PWAs are showing dramatic lifts in conversion rates (e.g., MakeMyTrip’s 3× increase)

Websites have evolved from static brochures in the 90s to mobile-optimized hubs in the 2010s. Today, AI is rewriting the rules of discovery. Over 60% of searches end without a click, and companies like HubSpot have reported traffic drops of up to 75% after Google’s AI summaries. The website is not disappearing, but its role is shifting-from discovery and traffic capture to conversion, trust, and brand authority.